Tan-Luxe x Paris Hilton
From the collaboration concept to product and packaging development, relationship management, and 360° launch campaign, I led the charge on Tan-Luxe’s iconic partnership with the queen of tanning herself, Paris Hilton.
Launch Film
Our launch spot — produced by Hungry Man and written by writers from Ted Lasso — ran on CTV and social. Within 12 hours of Paris posting it to her TikTok, we sold out of 6 months’ inventory of product.
Sunset Strip Takeover
We supported the film with an outdoor takeover of Hollywood’s Sunset Strip, with photography by Remi Hartman.