Resume

GLOBAL DIRECTOR OF MARKETING
JUNE 2022 – PRESENT

• Lead global brand strategy across [x] markets, managing a team of [x] and a marketing budget of [x]; consistently drive double-digit YoY growth.

• Launched [x] major product lines with R&D, product, retail, and digital; oversee integrated campaigns across influencer, retail, PR, and digital.

• Oversee global comms, creative, content studio, and agency partners to scale brand visibility and engagement.

• Drove BYOMA to become the #1 brand in Sephora globally.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

DIRECTOR, INTEGRATED MARKETING
MAY 2017 – JUNE 2022

• Oversaw social media team and content studio, including photography, videography, production, and retouching

• Led content creation for all brand assets (U.S. and international), including packaging, merchandising units, digital (eComm, email), and social (paid and organic)

• Managed social channels for Tarte, Sugar Rush, and Awake Beauty (10M+ followers on IG); doubled TikTok following year over year

• Directed 10 direct reports, with a total team of 13

• Partnered with brand, retail, and digital marketing teams on asset development, launch campaigns, and social strategy

• Collaborated with senior executives on high-level marketing, content, and social media direction

DIGITAL MARKETING MANAGER • DOREL JUVENILE GROUP
SEP 2015 – MAY 2017

• Managed $1MM+ annual digital budget and retailer marketing strategy across five baby brands, inc. paid search, Amazon AMS and programmatic.

ACCOUNT LEADER, STAPLES • iPROSPECT
AUG 2013 – AUG 2015

• Directed $15MM+ in paid search campaigns for Staples, optimizing performance across Google, Bing, and Kenshoo toward ROI and acquisition goals.

BRAND MARKETING MANAGER • CHITIKA, INC.
JUNE 2011 – AUG 2013

• Led brand marketing and AdWords strategy to grow publisher base; developed all premium content, email marketing, and thought leadership.